How can innovation born from personal mission redefine the way we fuel our bodies? In this episode of Chief Endurance Officer, host Greg McDonough sits down with Peter Kaufman, co-founder and Chief Inspirational Officer of UCAN. What began as a quest to save one life has evolved into a company transforming how athletes, patients, and everyday people manage energy and endurance. Through scientific insight, personal anecdotes, and stories of professional athletes, Peter discusses the power of consistent energy for performance, recovery, and overall health.
Takeaways:
Mission-led innovation can transform industries. UCAN began with the goal of saving a single life, proving that purpose-driven problem-solving can lead to world-changing innovation.
Science is the foundation of trust. UCAN’s success stems from rigorous research, ensuring the product’s benefits are proven through independent trials and long-term performance results.
Metabolic health matters for everyone. The same formula that helps athletes perform better also supports people managing diabetes, chemotherapy recovery, and weight loss goals.
Education drives adoption. Building awareness around a new category of carbohydrate requires storytelling, partnerships, and persistent communication about real-world benefits.
Purpose sustains leadership. For Peter, the fulfillment comes not just from business growth, but from the stories of people whose lives have been changed through UCAN’s impact.
Quote of the Show:
" Just imagine if the last 20-30 minutes of every workout were significantly higher quality over an entire season. You would see a significant level of fitness improvement." - Peter Kaufman
This Episode is Sponsored by TRIHARD! Use Code TCEO for 20% off their Website: https://www.trihard.co/?utm_source=tceo&utm_campaign=podcast
Links:
Peter’s LinkedIn: https://www.linkedin.com/in/peter-kaufman-849628133/
UCAN’s Website: https://ucan.co/
Peter’s Email: peter.kaufman@ucanco.com
Peter’s Phone Number: (203) 627-7930
TRIHARD's Website: https://www.trihard.co/?utm_source=tceo&utm_campaign=podcast
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