What does it take to turn personal perseverance into a powerful brand? Discover how Soj Jibowu’s journey fuels community and innovation at Varlo. Today’s guest is Soj Jibowu, founder and CEO of Varlo, an active performance apparel brand redefining how athletes connect with their gear and their purpose. Soj joins host Gregory McDonough to share how lessons from sports, setbacks, and his family’s legacy shaped his leadership philosophy. From handing out résumés door-to-door to launching a performance brand with purpose, Soj’s story is a blueprint for building a resilient, mission-driven business. He also opens up about the emotional stakes of entrepreneurship and the lasting imprint he's making on his children and community.
Takeaways:
Lead with resilience. Like endurance athletes, strong leaders treat setbacks as necessary steps, not dead ends. Use failure as fuel for long-term vision.
Tie your mission to your values. Varlo’s brand is rooted in community and purpose. Build businesses that stand for more than just profit.
Mentorship fuels momentum. Seek out guidance and pay it forward; learning from others can help you fast-track your path while staying grounded.
Design with empathy. Pay attention to the specific needs of your audience and tailor your products or services to build trust, loyalty, and impact.
Tell your story. Let your journey become part of your brand. Authentic storytelling inspires connection and builds credibility.
Balance innovation with consistency. Evolve with intention, don't dilute your identity as you expand, but make sure to keep innovating.
Quote of the Show:
" It truly is about changing lives and changing the culture of what community is in the sport of triathlon." - Soj Jibowu
Discount Code: chiefeo25
Links:
Soj’s LinkedIn: https://www.linkedin.com/in/soj-jibowu-2a9a6950/
Varlo LinkedIn: https://www.linkedin.com/company/varlo-inc/
Company website: https://www.varlo.com/
Soj’s Instagram: https://www.instagram.com/allthingsmovement/
Varlo Instagram: https://www.instagram.com/varlo.apparel/
Varlo TikTok: https://www.tiktok.com/@varloapparel
Varlo YouTube: https://www.youtube.com/channel/UC1eCSDmPCiwUnYxeeuzeqBg
Ways to Tune In:
Spotify: https://open.spotify.com/show/580aLDKac1ld031W4nWDtp
Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-endurance-officer/id1680214218?uo=4
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2NoaWVmLWVuZHVyYW5jZS1vZmZpY2Vy
Amazon Music: https://music.amazon.com/podcasts/3c96880f-8dcd-4a6e-b1c8-fda816f872a9
Podchaser: https://www.podchaser.com/podcasts/chief-endurance-officer-5250102
Listen Notes: https://www.listennotes.com/podcasts/chief-endurance-officer-ringmaster-KMdv2I8XwkN/
Keep up to date on our social accounts:
Check out our Website: http://enduranceofficer.com/
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Join my Endurance Leadership Community: https://endurance-leadership-community.mn.co/share/_C3ZDRz7OX2vbCme?utm_source=manual
Chief Endurance Officer is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
