Developing agency over your attention - Aaron Hendon - Chief Endurance Officer with Greg McDonough

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Developing agency over your attention - Aaron Hendon - Chief Endurance Officer with Greg McDonough - Episode #181

Oct 02, 2026

How can a radical new definition of discipline transform your sales performance, executive endurance, and relationship with hustle culture? Today’s guest is a mindfulness instructor, keynote speaker, and serial entrepreneur. Introducing Aaron Hendon, Founder of The Mindful CEO, managing broker at Christine & Company with eXp, creator of the Mindful Sales Method, and best-selling author. Aaron joins host Gregory McDonough to discuss how abandoning harsh self-criticism in favor of open-hearted learning creates sustainable endurance in both business and life. He also shares practical micro-meditations, strategies for agency of attention, and how mindfulness shifts performance from forced obligation to genuine passion.

Takeaways:

Redefining Discipline: True discipline isn’t harsh, strict grinding; it is doing something over and over again with an open heart and a willingness to learn.
Self-Kindness as an Endurance Fuel: Being gentle and open with yourself provides far greater capacity for long-term execution than fear of failure or shame-based motivation.
Developing Agency of Attention: Mindfulness isn’t about emptying your mind; it’s the intentional practice of bringing your attention back to the present moment without judgment.
Listening to the Body’s Communication: Learning to distinguish between physical exhaustion and mental resistance helps leaders avoid burnout and make better long-term decisions.
Mindset Over Mechanics in Sales: Top-performing salespeople thrive when they shift from manipulative, script-heavy pressure to grounded, present-moment listening and relationship-building.