Racing to Innovation - Bob Bickel - Chief Endurance Officer with Greg McDonough - Episode # 098
What can endurance sports teach us about leadership and business? Today’s guest is truly inspiring! Introducing Bob Bickel, founder of RunSignUp. Bob partners with host Gregory McDonough to share how the endurance mindset shaped his career and company culture. He also delves into the power of teamwork, continuous improvement, and leveraging technology to innovate. Plus, he shares insights on expanding into new markets and the future of event management.
Takeaways:
- Emphasize openness and transparency in communication within your organization. Encourage a culture where everyone feels informed and valued, with a flat hierarchy to foster collaboration and respect.
- Identify and utilize the unique talents of team members. Ensure that high performers feel appreciated and that their expertise is recognized and leveraged for team success.
- Develop or adopt technology that can seamlessly integrate various aspects of your business operations, making them more efficient and user-friendly.
- Engage with your customers to understand their needs and pain points. Use this feedback to drive innovation and prioritize development projects. Regularly review and categorize customer requests and incorporate them into your product development cycles.
- Look beyond your initial market to find new opportunities where your existing technology can add value. For example, expanding from endurance event registration to broader event ticketing.
- Develop and implement features that enhance real-time tracking and safety. This not only improves customer experience but can also provide critical data for event management.
Quote of the Show:
- " There are no egos, everybody is valued at the company, but there's also room for uniqueness." - Bob Bickel
Links:
- LinkedIn: https://www.linkedin.com/in/bobbickel/
- Company website: https://runsignup.com/
Ways to Tune In:
- Spotify: https://open.spotify.com/show/580aLDKac1ld031W4nWDtp
- Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-endurance-officer/id1680214218?uo=4
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2NoaWVmLWVuZHVyYW5jZS1vZmZpY2Vy
- Amazon Music: https://music.amazon.com/podcasts/3c96880f-8dcd-4a6e-b1c8-fda816f872a9
- Podcast Addict: https://podcastaddict.com/podcast/4340732
- Deezer: https://www.deezer.com/show/5897357
- Player FM: https://player.fm/series/series-3462719
- Podchaser: https://www.podchaser.com/podcasts/chief-endurance-officer-5250102
- Listen Notes: https://www.listennotes.com/podcasts/chief-endurance-officer-ringmaster-KMdv2I8XwkN/
Keep up to date on our social accounts:
- Community Discount Link: https://ceopodcast.myezrewards.com/signup/chief-endurance-officer-podcast
- Join my Endurance Leadership Community: https://endurance-leadership-community.mn.co/share/_C3ZDRz7OX2vbCme?utm_source=manual
Chief Endurance Officer is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Creators and Guests

Host
Gregory McDonough
Greg McDonough is a seasoned executive who has owned and operated businesses in the professional services sector, navigating them through both good and tough times. He brings his personal experience of knowing what it’s like to be ‘in the owner’s seat’ when working with clients, taking time to ask the questions others may not.
